Reach Unique Audience Across all Demographics with Connected TV Advertising

https://www.awarity.com/connectedtv - To effectively reach your target audience as a marketer or business owner, understanding their demographics is crucial. In terms of US CTV viewership in 2020, there were significant differences in viewership numbers across age groups. Baby Boomers made up 32.8 million viewers, Gen X had 48.5 million, Millennials had 56.5 million, and Gen Z had 45.7 million. Understanding the interests and values of your target audience can help you create more effective marketing strategies, ultimately reaching them more efficiently.